Home

Pophaus Creative Munchies

A weekly newsletter sharing bite-sized industry news, the latest trends, and best practices in content creation and social media for CPG brands.

Written by

Creative Munchies

How Graza Built a $60M Olive Oil Brand in 3 Years

43 employees. Category-leading velocity. No growth-at-all-costs chaos.

Pophaus Creative

Feb 18, 2026

•

4 min read

Eat Your Skincare Is No Longer a Trend

Collagen granola is the clearest sign the “eat your skincare” era is real

Pophaus Creative

Poppi Didn’t Win the Super Bowl, They Won Vibes

Feb 11, 2026

•

4 min read

Poppi Didn’t Win the Super Bowl, They Won Vibes

Why the smartest brands treat the Super Bowl as a launchpad, not a moment.

Pophaus Creative

Feb 4, 2026

•

3 min read

NikeSkims Just Found Its It-Girl Moment

Lisa leads Nike’s soft-power era

Pophaus Creative

Jan 28, 2026

•

3 min read

This Is How Brands Win With Gen Z Now

Laneige’s latest collab proves brands are getting smarter.

Pophaus Creative

Instagram Just Gave You Control of Your Algorithm

Jan 21, 2026

•

4 min read

Instagram Just Gave You Control of Your Algorithm

What the new Reels settings really change and what they don’t

Pophaus Creative

Jan 14, 2026

•

4 min read

This Brand Just Hacked the Secret to Being “Cool”

Spoiler: It has nothing to do with the product

Polina Tishchenko

Skims’ TikTok Live Looked More Like HBO Than E-Commerce

Jan 7, 2026

•

5 min read

Skims’ TikTok Live Looked More Like HBO Than E-Commerce

Why this premium-level production is changing how brands think about TikTok Live

Pophaus Creative

The Biggest Trend of 2026? Brands Leaving the Feed

Dec 17, 2025

•

5 min read

The Biggest Trend of 2026? Brands Leaving the Feed

Why offline experiences are outperforming digital content and what it means for you

Pophaus Creative

...

Archive

How Graza Built a $60M Olive Oil Brand in 3 Years

Eat Your Skincare Is No Longer a Trend

Poppi Didn’t Win the Super Bowl, They Won Vibes

NikeSkims Just Found Its It-Girl Moment

This Is How Brands Win With Gen Z Now

Instagram Just Gave You Control of Your Algorithm

This Brand Just Hacked the Secret to Being “Cool”

Skims’ TikTok Live Looked More Like HBO Than E-Commerce

The Biggest Trend of 2026? Brands Leaving the Feed

Pophaus Creative Munchies