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Pophaus Creative Munchies

A weekly newsletter sharing bite-sized industry news, the latest trends, and best practices in content creation and social media for CPG brands.

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Creative Munchies

NikeSkims Just Found Its It-Girl Moment

Lisa leads Nike’s soft-power era

Pophaus Creative

Jan 28, 2026

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3 min read

This Is How Brands Win With Gen Z Now

Laneige’s latest collab proves brands are getting smarter.

Pophaus Creative

Instagram Just Gave You Control of Your Algorithm

Jan 21, 2026

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4 min read

Instagram Just Gave You Control of Your Algorithm

What the new Reels settings really change and what they don’t

Pophaus Creative

Jan 14, 2026

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4 min read

This Brand Just Hacked the Secret to Being “Cool”

Spoiler: It has nothing to do with the product

Polina Tishchenko

Skims’ TikTok Live Looked More Like HBO Than E-Commerce

Jan 7, 2026

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5 min read

Skims’ TikTok Live Looked More Like HBO Than E-Commerce

Why this premium-level production is changing how brands think about TikTok Live

Pophaus Creative

The Biggest Trend of 2026? Brands Leaving the Feed

Dec 17, 2025

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5 min read

The Biggest Trend of 2026? Brands Leaving the Feed

Why offline experiences are outperforming digital content and what it means for you

Pophaus Creative

Instagram Just Upgraded Reels and It’s a Bigger Deal Than You Think

Dec 10, 2025

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4 min read

Instagram Just Upgraded Reels and It’s a Bigger Deal Than You Think

From 20-minute recordings to new editing tools, here’s what creators need to know

Pophaus Creative

The Campaign That Proves Influencer Marketing STILL Works

Dec 3, 2025

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4 min read

The Campaign That Proves Influencer Marketing STILL Works

120M views, 40% sales lift and zero guesswork. This is how they did it.

Pophaus Creative

Nov 26, 2025

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5 min read

Meta Just Revealed the Holiday Ad Strategy Every Brand Needs

A new checklist from Meta shows exactly how to fix targeting, tracking, and creative before the rush.

Pophaus Creative

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Archive

NikeSkims Just Found Its It-Girl Moment

This Is How Brands Win With Gen Z Now

Instagram Just Gave You Control of Your Algorithm

This Brand Just Hacked the Secret to Being “Cool”

Skims’ TikTok Live Looked More Like HBO Than E-Commerce

The Biggest Trend of 2026? Brands Leaving the Feed

Instagram Just Upgraded Reels and It’s a Bigger Deal Than You Think

The Campaign That Proves Influencer Marketing STILL Works

Meta Just Revealed the Holiday Ad Strategy Every Brand Needs

Pophaus Creative Munchies