Pophaus Client: Schneiders
Fresh from the Pophaus studio: Schneiders launched their Loaded Juicy Jumbos wieners stuffed with bacon and cheddar, and we got to build the moment around them.
Chrissy Teigen's Cravings lands in 1,600 Targets
Cravings by Chrissy Teigen expanded into roughly 1,600 Target stores nationwide on August 6, taking the celeb-founded pantry brand from DTC darling to mass retail shelf.
Our take: Celebrity CPG is past the vanity phase. The brands winning retail are the ones that spent years building community first, then let the shelf placement be the payoff, not the launch.
Peter Rahal's HallPass: guilt-free candy at Walmart
The RXBar and David founder unveiled HallPass: full-sized peanut butter cups with 70 calories and 1g of sugar, priced like legacy candy and debuting at Walmart.
Our take: Peter calls it Coke Zero for the candy aisle. David launched premium DTC, HallPass goes mass at Walmart. Match your channel to the shopper you're stealing, not the brand you built last time.
→ LinkedIn Announcement
Trend: What I Wore, Where I Went
Three-panel split screen: outfit, place, what they did or ate, all synced to one audio. Anna Sitar just ran it for Boston.
Our take: Make it a CPG day: what we packed, where we sampled, what sold out. Perfect for trade shows and demo days, zero polish required.
Watch it: @annaxsitar
Trend: Kinda Chic
Set to Audrey Hobert's "Sue me," creators list the small, unglamorous things they're romanticizing right now: farmers market fruit, a good coffee, a silly little routine. @leoras_bookshelf ran the lifestyle version, and @therealdillnicole already flipped it for CPG by declaring Kaylin & Kaylin pickles "kinda chic."
Our take: This trend hands your product main character energy for free. Position your snack or drink as the chic little ritual in someone's day: "kinda chic to eat the good pickles straight from the jar." Self-aware, low-lift, and the aesthetic bar is refreshingly low.
Your pinned posts are your homepage. Three pins: what you sell, why you're different, and your best-performing banger. Most brands waste all three slots. Check out how we did this for one of our clients: Morelabs.
