Meta Shares Tips on How to Maximize Your Holiday Campaigns

The holiday season is officially here, which means ad costs are climbing, competition is tightening, and every brand is fighting for the same scroll space. If you haven’t finalized your campaigns yet, Meta just dropped something you’ll want to pay attention to: a brand-new Holiday Marketing Checklist built to help advertisers stay on track this season andgather better data for the next. This isn’t a fluffy “best practices” PDF.

It’s Meta essentially telling you:
Here’s how to run ads the way the platform is built to perform in 2025.

And like everything Meta has released this year, the checklist centers around one theme:➡️ AI-powered Advantage+ is no longer optional, it’s the system.

Let’s break down what actually matters.

The Shift Behind Meta’s Holiday Checklist

Meta’s Holiday Marketing Hub includes guides, reminders, and optimization tips, but the checklist is the standout. It's designed to help you quickly audit your campaigns without digging through long theory docs.

The message is clear: Your results will only be as strong as your setup.

Meta wants advertisers to:

• Rely more on AI-driven automation

• Feed the system cleaner, stronger data

• Test at scale

• Build for discovery, not manual control

And they’re doing this because Advantage+ campaigns are outperforming manual setups across almost every metric. Faster learning, cheaper conversions, and more accurate recommendations, especially during high-volume seasons like Black Friday and Christmas.

What Meta Says You Should Prioritize This Season

Here’s the core of the checklist, the one section Meta emphasizes most:

➡️ Focus Areas to Maximize Holiday Performance

• Advantage+ Everything:

  From creative to targeting to placements, Meta wants advertisers to automate as much as possible. The more signals the system has, the better your ads perform.

• Data Accuracy:

  Clean conversion tracking, correct pixel setup, and full API integration. Meta’s AI engines perform best when they understand what “success” looks like.

• A/B Testing:

  Not guessing, testing. Meta wants advertisers to run structured creative and audience tests so the system can learn faster and scale what works.

• Lead Tools & Instant Forms:

  Meta is pushing brands toward mobile-friendly lead gen options, especially during the holidays when people shop quickly and impulsively.

• Holiday Timing:

  The checklist includes a full calendar of key dates and shopping moments so brands don’t waste spend on days when customers aren’t converting.

This section is the heart of the entire guide, a roadmap for how ads will perform best on Facebook and Instagram heading into 2026.

Why This Matters (Even If You’re Late to Holiday Planning)

Meta didn’t publish this checklist for fun. They published it because advertisers keep doing the same thing every year:

❌ Over-prioritizing manual control
❌ Running outdated targeting strategies
❌ Not using Meta’s optimization tools
❌ Guessing instead of testing

And during the most competitive ad season of the year, those mistakes cost real money.

This checklist is Meta’s polite way of saying: “If you want cheaper CPMs and more sales, you have to let the system do the work.” Even if you’re behind on planning, auditing your campaigns using this checklist will give you immediate improvements.

Pophaus Take

Meta is simplifying advertising, but only for the brands who let go of outdated playbooks. The brands that will win this holiday season are the ones who:

✨ Automate more
✨ Track better
✨ Test smarter
✨ Provide clear conversion signals
✨ Build for the system that exists today, not 2019

Holiday 2025 belongs to advertisers who embrace AI optimization, not fight it. Meta just handed you the blueprint. Now it’s about execution.