These Brands Took Over Coachella

Coachella isn't just a music festival anymore,it's the stage where brands go to be seen. Some show up and steal the spotlight. Others… just show up.

So who’s actually winning this year? Who turned the desert into a viral moment, built community, or made their product part of the festival experience?

One brand in particular had everyone talking.

Let’s dive into it.

Pro Tip:

At events like Coachella, the most impactful brand activations are those that attendees naturally want to share. Focus on creating immersive, visually stunning experiences that align with your brand identity. Collaborate with influencers who resonate with your target audience to amplify your reach organically.

Case Study: 818 Tequila – Turning a Branded Pop-Up Into a Viral Summer Moment

3 Ways 818 Tequila Created a Viral Brand Moment at Coachella 2025

• They created a branded space people wanted to be in
  818’s retro-inspired desert outpost wasn’t just a branded backdrop—it was a fully immersive experience. From the carefully curated decor to the signature drinks, they built something everyone wanted to be part of—and share. With 40+ brand collabs and nonstop buzz, it became the go-to spot at Coachella.

• They made the product part of the vibe, not the focus
  818 became the talk of Coachella, not because they pushed product, but because they were naturally part of the moment.

• They collaborated smart and let others share the spotlight
  By partnering with Rhode and 40+ other brands, 818 turned their activation into a full festival moment. Rhode’s “hydration station” and photo booth became one of the most talked-about mini activations, showing how collabs can boost relevance without competing for attention.Actionable Insight:

Actionable Insight:

If you can’t beat the brands dominating the moment, join them.

You don’t need your own massive activation to get attention. Collaborate. Show up in the right place. Find brands with aligned audiences and find a way to plug into the moment without competing for it.

Sometimes the smartest move isn’t to create your own buzz,it’s to ride the wave that’s already working.