Summer Might Be Quiet, But Your Marketing Shouldn’t Be

Summer often slows down for CPG brands—sales dip, people travel, and social feeds shift from routines to road trips.. But here’s the thing: it’s the perfect time to show up in a more playful, community-driven way.

When everyone's attention is elsewhere, the brands that keep showing up—consistently and creatively—win. This is your chance to experiment, build trust, and create the kind of content that doesn’t just sell but connects.

So, how do you keep your audience engaged when buying isn’t top of mind?

Let’s dive in.

Pro Tip:

Use summer to focus less on conversion and more on connection. Share lighthearted content, start conversations, and tap into what your audience is actually doing—beach days, travel, chill routines. Keep it seasonal, social-first, and easy to engage with—and your brand will stay relevant without being pushy.

Case Study: How to Build Community & Stay Top of Mind This Summer

• Host IRL Events or Pop-Ups
  Create real-life moments that bring your community together. Whether it’s a market booth, rooftop workout, or a co-branded pop-up with a summer-friendly partner or creator, in-person events drive content and connection.

• Lean Into Your Summer Identity (or Lack of It)
  If your product screams summer—go all in. Think beach bags, iced drink recipes, poolside shots, and hot-weather routines. If it’s not a summer product? Lean into that too. Make it a bit. Use humour to stay in the conversation.

• Collaborate with Summer-Relevant Brands
  Not summer-core? Partner with brands that are. Co-create content, bundles, or events to keep your brand visible while tapping into their seasonal momentum. It’s an easy way to expand your reach while staying relevant.

• Make Your Content Actually Entertaining
  Summer is for fun—so make your content fun too. Work with creators who bring the energy, start your own bits or challenges, or even create a quirky mascot moment. Don’t overthink it—this is the season to loosen up and connect.

Actionable Insight:

The brands that win summer are the ones that show up first. If you wait until June to plan your content, you’re already behind. The earlier you are, the more likely you are to own the moment—not just join it. Start prepping your campaigns, visuals, and partnerships now, so when your audience is ready to scroll and unwind, your brand is already in the conversation (or better yet—leading it).