Why No One Is Engaging With Your Brand Page (And What To Do About It)

Let’s be honest—brand pages aren’t getting the engagement they used to. Posting a beautifully curated product shot and expecting a flood of comments? Those days are long gone. Algorithms prioritize creators over brands, and audiences crave authenticity, not polished marketing.

So, does that mean brand pages are dead? Not quite. But if you're hearing crickets every time you post, it's time to rethink your strategy.

Let’s dive into how you can revive engagement—even when it feels like no one is watching.

Pro Tip:

Bring your brand to life. People engage with people—not logos. Instead of relying on your brand page, collaborate with creators, highlight real customers, and get employees involved. The more human your brand feels, the more engagement you’ll attract.

Want people to talk about your brand? Show up where they’re already paying attention.

Case Study: How Duolingo Became One of the Most Engaging Brand Pages Online

3 Ways Duolingo turned its brand page into a viral powerhouse and built massive engagement:

• They embraced an unfiltered, playful brand voice. Instead of sounding like a corporate account, Duolingo leaned into humour, memes, and even chaos—making their content feel human and highly shareable.

• They prioritized reactive and trend-driven content. Rather than forcing pre-planned brand messaging, they jump on viral moments in real time, ensuring their posts feel fresh and relevant.

• They made the brand itself a character. By using the Duolingo owl as a main personality in their content, they blurred the line between a faceless brand and a relatable creator—giving people a reason to engage.

Actionable Insight:

If your brand page isn’t getting engagement, stop posting like a brand and start thinking like a creator. Ditch the overly polished content and lean into realness, personality, and storytelling. Whether it’s having a mascot or creator as the face of your brand, embracing a distinct brand voice, or involving your audience in the conversation, the key is to make your brand feel human—because that’s what people engage with.